What was the main purpose of writing the standard for excellence (SFE)?

The main purpose of writing the standard for excellence (SFE) was to establish the United Association's (UA) unique identity and commitment. This document serves as a framework to guide the organization's values, principles, and operational standards, highlighting the UA's dedication to excellence in the field. By emphasizing quality and professionalism, the SFE reinforces the UA's commitment to its members, contractors, and the industry as a whole. This foundation not only helps the UA stand out among other organizations but also fosters a shared understanding of what it means to be part of the UA, ultimately contributing to a cohesive and high-performing workforce.

While enhancing competition among union members, reducing costs for contractors, and recruiting more members are all important aspects of a union's strategy, the core intent of the SFE is to solidify the UA's identity. This commitment to excellence serves as a guiding principle that informs many other activities and initiatives within the union.